Marketing for Hearing Aid, Dental and Plastic Surgery Practices
Improving the sales in your practice requires a multi-dimensional strategy that takes into account your story, how it is told and the worldview of those with whom it will resonate. It requires integration of your advertising, print collateral and web strategy; critical selection of office location and decor, and most importantly staff telephone skills, office attitude and culture.
At the Wilson Group when we say marketing we're really talking about customer touch points and the brand values they communicate about your organization. It's the reason Target advertisements support the arts while promoting product. It's the reason Chipotle's Steve Ells tells his "Food with Integrity and Support of Family Farmers" story with a simple foil-wrapped burrito as the brand statement. And its the reason Zappos' "365 day return" AND "free shipping both ways" has become a word-of-mouth phenomenon with the majority of fashion-conscious women in the U.S.
It's about knowing consumer trends. It's about understanding your organization's key points of differentiation. And it's about using a combination of traditional and social media to begin a symbiotic conversation with prospects that will result in patients who release their trust to you and tell their friends.
Your Field. Results oriented
Our clients are in one of three fields: dental, plastic surgery and audiology + hearing aids. The Wilson Group already understands your specialty, your language and the patient numbers needed for a successful month. We've produced and implemented effective patient-finder marketing campaigns in these specialties for many years. The benefit to you is a firm that brings ongoing business experience to your practice that works.
- New-patient marketing
- Site selection
- Telephone tracking
- Staff coaching
- Operations analysis